![]() ![]() For example, your introduction might only be one paragraph or it could be three.īut, essentially, no matter how much time you spend on each step, you want to follow each of them in order so that you lead your audience into a certain frame of mind and persuade them of your position. Some of them might be longer, others shorter, depending on the topic you’re writing about. Each of the steps then might encompass several paragraphs, and you can think of them as sections. Most likely, however, you’ll be writing a much longer essay or speech. For example, the attention step is your introduction, then you have three body paragraphs, and then conclude with the action step. If you think back to middle school and the classic five paragraph essays your teachers would assign, you can imagine each of these steps of the motivated sequence as one of those paragraphs. Here are the five steps of the motivated sequence: With the motivated sequence, on the other hand, you take your audience on a journey and give them a solution to the problem you’re presenting with actions they can take, no matter how big or small. ![]() Many persuasive pieces just leave the audience hanging and don’t give them a pathway forward to making a positive change in the world. Monroe designed this structure so that by following each of the steps you develop a solid argument that refutes any objections and also inspires your audience to take action. Monroe developed the five-step motivated sequence in the 1930s while he was a speech professor at Purdue University. □ My Video about Four Powerful Persuasive Techniques:.□ Principles of Speech eBook by Alan H.This lets me know that you found the video helpful and also encourages YouTube to share it with more people on the platform. If you enjoy the video, be sure to give it a thumbs up on YouTube and subscribe to the channel. And I’ve been wanting to share it here on the blog for quite a while! I hope you find it helpful. Since then, I’ve continued to use it for articles and essays and have taught it to many writing students who were working on persuasive essays and speeches. It was extremely effective at grabbing the attention of the audience and inspiring them to action. I first learned this structure when I was competing in a speech and debate league back in high school. You can click on the CC button for subtitles. In this video, I look at a persuasive speech outline called the Motivated Sequence created by psychologist Alan H.
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